Hello Team Vibrant! As we gear up for a dynamic start to the new year, here are some of the key marketing initiatives and collaborations that are shaping our direction and enhancing our impact in the industry.
🗂️ New Provider Directory
What It Is: Our new Provider Directory, currently in staging, is set to officially launch in mid-January. This directory is a strategic tool will connect patients with our verified providers based on substantive test ordering histories.
Why It Matters: This directory is pivotal for driving patient-centric marketing strategies by guiding patients directly to providers who can offer the specific tests they need.
Go Deeper: Encourage your teams to review the Listings object in HubSpot to ensure their provider information is accurately represented. Remember, each physical location can have only one listing, and changes should be routed through the designated ClickUp form.
🤝 New Partnership with Kalish Institute
What It Is: Our 12-month partnership with the Kalish Institute, which kicked off earlier this month, includes a packed schedule of educational activities that span throughout 2025. These include targeted webinars, bootcamps, and masterclasses, all designed to enhance the lab interpretation skills of healthcare providers.
Why It Matters: This partnership will increase the confidence of new providers in interpreting and implementing Vibrant lab testing in their practices. By boosting their understanding and trust in our tests, we can cultivate a loyal base of providers who consistently choose Vibrant for their diagnostic needs.
Go Deeper:
Initial Webinar Success: Our first session, How to Correct Microbiome Imbalances, attracted over 1,200 registrants.
Upcoming Webinar: Don’t miss the next webinar on January 9th about mastering organic acids. This webinar will continue to empower providers with the knowledge needed to integrate Vibrant tests into their practice effectively. Providers can register here to participate.
🎙️ Podcast Year-In-Review
What It Is: Our Vibrant Wellness podcast continues to grow, offering deep insights and transformative strategies in integrative health. We've highlighted the top eight favorite episodes of 2025, featuring discussions on topics from toxin detoxification to balancing hormones:
Why It Matters: The podcast not only enhances our brand's voice in the integrative health community but also serves as an educational tool for both providers and patients, spreading valuable insights that can transform lives.
Go Deeper: Catch up on these episodes to stay on top of the latest trends and discussions in integrative health. Also, stay tuned for the launch of our new podcast studio in Irvine, CA next year for live interviews!
🎉 Welcome, New Product Marketing Manager:
Chris McLaughlin
What It Is: We're thrilled to welcome Chris McLaughlin to our team as the new Product Marketing Manager. With over a decade of experience in business strategy and solution architecture at companies like Hewlett Packard Enterprise, Chris is poised to lead our product messaging and go-to-market strategies.
Why It Matters: Chris's expertise will be instrumental in enhancing our product launches, driving provider engagement, and creating compelling content that aligns with our mission to deliver life-transforming lab testing.
Go Deeper: Please join us in welcoming Chris to the Vibrant team! His role will be crucial in ensuring that our testing products, publications, and lab methodologies are effectively communicated and utilized in the healthcare market.
📚 2025 IFM APM Sponsorship
What It Is: We are excited to announce our sponsorship of the Institute for Functional Medicine's Advanced Practice Modules (APMs) for 2025. This includes sponsoring all six 6-week online cohorts covering topics from Cardiometabolic Health to Environmental Health.
Why It Matters: This sponsorship aligns with our goals to increase brand visibility and engage seamlessly with healthcare providers attending these educational modules.
Go Deeper: This initiative offers a prime opportunity for increased engagement and exposure. Watch out for our lab kit promotions and take advantage of the social media exposure and newsletter features that come with our sponsorship.
🥳 A4M LongevityFest 2024 Recap
What Happened: A4M Longevity Fest was a great success once again in 2024! Longevity Fest is our flagship event each year, with over 6500+ in-person attendees and 400+ exhibitors, about 5X larger than the next closest event!
Dr. Bruno knocked it out of the park presenting on our Oxidative Stress Profile during the Precision Medicine for Longevity learning track. You can check out her slide deck here.
Our commitment and sponsorship level with A4M has grown each year, and in 2025 we are doubling down where Vibrant Wellness will be one of just a few Platinum Sponsors, including:
HUGE 20x20 Island Booth
Lanyards Sponsor at four(4) events
Bag Sponsor at Longevity Fest and Spring Congress
Sponsored Evening Workshop at Longevity Fest
Mainstage CME Presentations
Book Signings + Dedicated Emails + Much More!
We also attended Longevity Fest on behalf of Regenere with a 10x10 booth!
In 2025, Regenere will be a Silver-level Sponsor of A4M and will be attending Six(6) total events including a few niche aesthetic events such as:
South Beach Symposium in Miami next February
Medical Aesthetics Professionals Meeting in Scottsdale next November
Why It Matters: This sort of representation cements Vibrant and Regenere as leaders in our space and as a premium brand. Leading longevity clinic owners and providers are attending with an open-mind and looking for partners like Vibrant to enhance patient outcomes.
Go Deeper: Let’s finish the year strong with a personalized email & LinkedIn DM to these attendees to get them enrolled and ordering! We collected over 300 new leads for Vibrant and 30 leads for Regenere.
Review the marketing emails that went out earlier this week for messaging guidance, and share the coupon code A4M20 for 20% off Regenere or any at-home Vibrant Wellness test.
🖋️ New Guest Writer Blogs
What It Is: Our guest blog program features insightful articles from esteemed providers, turning them into brand ambassadors.
Why It Matters: These blogs enhance our content's authority and depth and deepen our relationships with leading providers, broadening our influence and credibility in the medical community.
Go Deeper: Explore these recent articles to gain insights into how we're leveraging expert knowledge to empower both providers and patients through education.
Recent Publications:
by Dr. Chris Latham, DCN, CNS
This blog explores the unique detoxification challenges female athletes face, focusing particularly on the liver's role in maintaining optimal performance.
by Melissa Brescia, Board Certified Holistic Health Practitioner & Functional Nutrition Coach
This blog examines the impact of mycotoxins and mold toxicity on chronic health issues like fatigue, weight gain, and brain fog, detailing how mold exposure affects the body and providing insights into testing and treatment options.
This article dives into the role of beta-glucuronidase, explores how an imbalance in gut bacteria known as dysbiosis affects its activity, and outlines evidence-based strategies for testing and managing beta-glucuronidase levels.
This blog explores how hormonal shifts influence insulin sensitivity, the risks associated with insulin resistance, and practical ways to support metabolic health during this transition.
by Megan Vardeman, PA-C
This article discusses the link between gut health and mental health, shedding light on how dietary choices, gut flora, and inflammation impact mood and mental resilience.
🗓️ ICYMI: Environmental Toxins and Diabetes: When Nutrition
What It Is: Catch up on our recent webinar with Dr. Mark Su, as he discusses the often-overlooked role of environmental toxins and inflammation in diabetes.
Why It Matters: He breaks down how fungal overgrowth, chronic inflammation, and other elements of the exposome influence diabetes—even when patients make meaningful lifestyle changes.
Go Deeper: Watch the recorded webinar here and share Dr. Mark Su's deep insights into supporting diabetes management with your providers.
That’s it for this month’s marketing updates.
Keep thriving!